Dispatches - S1E0

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Mark Thomas on Coca-Cola

Series 1, episode 0

Coca-Cola is one of the most iconic brands of both the 20th and 21st centuries. Promoting itself as the drink of freedom, choice and US patriotism, the company's feel-good factor is recognised worldwide and reflected in its enormous profits. But behind this carefully crafted image exists a company accused of environmental damage, human rights violations and questionable business practices.